Following Savannah James’ entry into the podcast world, LeBron James is now following suit with his own podcast venture. Just a week ago, Savannah dropped the first episode of her podcast, ‘Everybody’s Crazy’, with
Crown + Conquer founder April McDaniel as her co-host. Now, James is partnering with former NBA sharpshooter JJ Redick for a new podcast, Mind the Game. The show will debut on Tuesday and is expected to release one 45-minute to an hour-long episode per week.
“I’m really proud of what we’ve done to innovate in sports media… When I do a project, the only thing I think about is whether me and my friends would watch it. That is definitely the case with ‘Mind the Game.’ Everything doesn’t need to be designed for internet culture and clicks,” James told The Athletic‘s Andrew Marchand.
Produced by James’ Uninterrupted and Redick’s ThreeFourTwo Productions, the show will be available on YouTube and all podcast platforms starting Tuesday. The two hosts want their podcast to feel as organic as possible and have no advertising sponsor as of now. Unlike most podcasts on the internet these days, Mind the
Game is supposed to be a “pure conversation about basketball,” breaking down the on-court action rather than narratives that unfold off the court.